The first major toy line of Speed Racer was developed in 1992 by Pangea Corporation for Ace Novelty Toy Company. Products focused on both the classic Speed Racer anime program from Tatsunoko, plus a whole new line based on the Fred Wolf series, "The New Adventures of Speed Racer." Lego has released new Speed Racer construction sets to coincide with the release of theSpeed Racer film. These include a 242 piece Speed and Snake Oiler set, a 237 piece Racer X and Taejo Togokhan set, a 367 piece Racer X and Cruncher Block set, and a 595 piece Grand Prix set, which includes Trixie, Pops, Speed, Spritle, Chim-Chim, 2 racers, and a racing announcer. Mattel had the master toy license for the 2008 Speed Racer film, including action figures, related vehicles, and accessories.
Mattel's Hot Wheels division produced miniature replicas of the Mach 5 called the Second Wind, and their Barbie Collector division released a collector doll set featuring Trixie and Speed as they appeared in the film. Also, a Mattel product called UB FunKeys got a new patch, which included a Speed Racer zone. Jada Toys held the rights to produce die-cast replicas of the Mach 5 from the original animated series. In addition, they released a plastic model kit of the movie Mach 5.
Playing Mantis released a wide range of the Speed Racer die-cast miniatures, including replicas of the villains' cars and "mini-dioramas" under their "Johnny Lightning" line. A limited-edition release of the Mach Four from the Wildstorm comic series remains one of the hardest-to-find collectibles to this day. In 1998 Playing Mantis acquired the rights to the "Captain Action" action figure line, a vintage line about a crusading adventurer who disguises himself as famous "super-heroes." Playing Mantis had planned to produce new costumes of Speed Racer, Racer X, and Captain Terror for the revamp of the line, but they were never produced.
Control art for the Speed Racer costume appears on the packaging of some figures, and pictures of the prototypes are available online. Resaurus produced two series of five-inch (127 mm) action figures, rich with articulation and accessories; as well as a full-sized Mach V in 1999. A third series of figures and a full-sized Shooting Star were planned, but the line folded before this could happen. Toynami is currently releasing a large-scale version of the Speed Racer vehicles, including a Mach Five playset complete with all of its gadgets. The company Polar Lights is currently manufacturing two 1/25-scale (according to the box) model kits in standard "glue" and snap-together variations (though the scale of the model inside is closer to 1/32). These can be built with or without the waterproof bubble canopy at the modeler's discretion.
The kits feature a homing robot and separate jacks; and a rear engine (possibly a tip to NOW comics, which illustrated the engine in the rear). RC ERTL has produced Speed Racer's Mach 5 in 1:18 Die Cast Form with many features of the animated car, including pop out saw blades, ion jacks, opening doors, hood and trunk. It includes Spritle Racer and Chim-Chim figures. Special variants were made with decals celebrating Racer X and other characters from the series as part of the 35th Anniversary Edition in 2001. A similar die-cast version of Racer X's Shooting Star was produced as well. It has now been retired from production and is a sought-after collectible. Art Asylum made a line of toys consisting primarily of their block-figure Minimates in 2006.
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